The Best Free Marketing Courses Online
In my opinion
Looking to upskill in marketing without breaking the bank?
Whether you're a beginner or an experienced marketer looking to refine your skills, free online marketing courses are a fantastic way to gain valuable knowledge from top institutions and industry experts.
This curated list brings together the best free digital marketing courses I’ve discovered while on my path to becoming a marketing manager - covering essential topics like SEO, social media marketing, content strategy, email marketing, analytics, and more. Perfect for business owners, freelancers, or anyone eager to boost their marketing expertise.
Explore the courses below and start learning today!
Grow With Google
Was previously Google Digital Garage
Grow with Google platform offers a wide range of free digital marketing courses, covering everything from SEO and Google Ads to social media strategy, content marketing, and business growth.
Many of these courses come with certificates that allow you to show off your new-found knowledge on CV’s and on your LinkedIn, and are ideal for marketers at all levels.
There’s a lot of good stuff on here and ideal if you’re wanting to expand your knowledge into the world of Google Ads and SEO.
Social Media Marketing Certification Course
HubSpot Academy
HubSpot Academy offers a free Social Media Marketing Certification Course that covers everything from building a content strategy and social media advertising to measuring ROI and expanding reach. This course is ideal for small business owners, marketing professionals, and influencers looking to develop a structured and effective social media strategy.
This free course includes 10 lessons, 38 videos, 29 quizzes and a free certificate upon completion.
I recently did the refresher of this course (as it prompts you to re-complete yearly to keep up to date!) and some of the modules inspired me for a new campaign!
Semrush Academy
Marketing Courses
Semrush Academy provides a variety of free marketing courses covering SEO, brand voice, social media, and digital strategy. These expert-led courses are designed to help marketers, business owners, and beginners develop essential skills and gain industry-recognised certifications.
One I would highly reccomend completing if you’re starting out your career is the ‘Get a Job in Digital Marketing course’ - Led by Olivia Mae Hanlon (Founder of Girls in Marketing), this course provides practical career tips, LinkedIn optimisation strategies, and job-hunting insights to help you stand out to employers.
Le Wagon
Meta Ads with Ai Short Course
Le Wagon’s free AI-powered Meta Ads course teaches you how to use ChatGPT, Canva, DALL·E, and Meta’s Business Ads Manager to create high-performing ads.
This course walks you through AI prompting, persona building, ad copywriting, and visual design, helping you master AI-driven digital marketing strategies. I completed this course recently and found it really useful when looking at new ways to optimise Meta ads.
They have a lot more comprehensive courses (for a fee) on their website, however if you’re wanting to learn new ways on optimising primary text, headlines and creatives for ads with the help of AI, I would recommend this course. You also get a certificate of completion at the end.
Email Marketing Courses
With the amount of emails the average person in a day receives, make sure what you’re sending out is as strong as possible! Here’s a few of my recommended free courses, try out one, or all of them and become a master of the inbox!
There’s a fair few of them
Simplilearn Advanced Email Marketing Course
5 Hour | Certificate upon completion
Udemy Email Marketing Masterclass
5 - 9 Hour Lessons | Certificate upon completion
Wishpond's Email Marketing Masterclass for Beginners
1 - 5 Hour Lessons | No certificate upon completion
Coursera ‘How To Make A Campaign On Mailchimp’ Course
2 Hours | No certificate upon completion
I’ll keep updating this page with new courses as I discover them, so you always have access to the best free marketing training available. Whether you're sharpening your skills, switching careers, or staying ahead of industry trends, check back regularly for fresh learning opportunities.
In the meantime, dive into these courses and best of luck on your marketing journey!
Last Updated: March 2025