Explore the complexities of sustainable marketing in "The Marketing Paradox." Discover how brands can unintentionally contribute to overconsumption and environmental harm.

As someone who's chronically online, I've seen my fair share of ads. And let me tell you, there's nothing quite like the frustration of seeing the same advert for the millionth time. It's enough to make you want to throw your phone out the window, isn't it?

Ever since the whole Glasgow Willy Wonka 'Chocolate Experience' happened, many have become a little more switched on with the likes of clocking the use of AI in advertising and marketing. But as AI improves every day, it sometimes can be vastly difficult to understand what is real and what was… well.. a robot.

While morally ambiguous, freebooting has some benefits. By encouraging viewers to check out older media, it drives library usage and renewed interest. Cult followings emerge and dormant shows get reboot deals, like the Suits cast’s invitation to the 2024 Golden Globes was just the start for the cast, as talks of a reboot are underway.

Imposter syndrome plagued me every time I started a new job. While most people begin new roles feeling excited to meet colleagues and learn processes, my first weeks were marked by the fear that I had embellished my skills in the interview.

Understanding the customer journey is the cornerstone of successful marketing. Every interaction a customer has with your brand, from the first point of contact to post-purchase follow-ups, shapes their perception and influences their decision-making process.

In today's dynamic and competitive business landscape, marketing has evolved into an intricate dance of creativity, data analysis, and adaptability. As a marketer, staying ahead of the curve is essential to create effective campaigns that resonate with the target audience and deliver impressive results. In this blog post, we'll explore key strategies and insights to help marketers thrive in the digital age and achieve their marketing goals.

The digital marketing landscape has revolutionised the way businesses interact with their customers. Over time, marketing strategies have rapidly evolved to adapt to the dynamic nature of the online world. One of the most significant shifts has been the rise of user recommendations on social media platforms. This article explores how digital marketing has undergone drastic changes and how the proliferation of user recommendations, particularly on TikTok, has transformed the customer journey.